# RepliKit

> RepliKit is a design template automation platform. Designers create templates with immutable brand rules, marketers fill simple forms to produce brand-compliant content at scale — without touching design software.

## Kitana Lite (live)

Kitana Lite, the brand review agent, is RepliKit's product that is live today (public beta). It reviews creative work against a brand system and returns a 0–100 compliance score with per-asset findings, on the web, in Figma, in Slack and over MCP for AI agents.

- Website: https://kitana.replikit.ai
- For agents: https://kitana.replikit.ai/llms.txt (everything in one file: https://kitana.replikit.ai/llms-full.txt)
- MCP server: https://mcp.replikit.ai (setup guide: https://kitana.replikit.ai/mcp)
- Questions: https://kitana.replikit.ai/faq

## Product

- Website: https://replikit.ai
- Type: SaaS (Figma plugin + web platform)
- Category: Creative automation, design ops, brand management
- Built by: RepliHaus Inc. (https://www.replihaus.com)
- Status: Early access (alpha)

## What It Does

RepliKit solves the design-marketing bottleneck. Designers create templates once and set immutable rules (locked elements, character limits, color constraints). Marketers then fill simple forms to produce brand-compliant content without touching design software. The system automatically enforces brand rules on export — no design review needed.

### Core Workflow

1. **Designer creates template** in Figma with tagged editable fields
2. **Designer sets brand rules** — lock elements, limit character counts, constrain colors
3. **Share with team** — marketer receives a clean form interface
4. **Marketer fills form** — text, images, colors (with live preview)
5. **Auto-validated export** — RepliKit enforces all brand rules automatically
6. **Batch export** — generate variants for all platforms in one click

### Key Features

- **Smart Templates** — Tag any Figma layer as editable with constraints
- **Brand Rule Enforcement** — Locked elements, character limits, color palettes enforced automatically
- **Live Preview** — See changes in real-time before export
- **Batch Export** — Generate multiple format variants simultaneously
- **Template Sharing** — Designer-to-marketer handoff with clean form UI
- **PNG/JPG Export** — Production-ready output
- **Authentication** — Secure team access and template management

## Pricing

One plan covers both public RepliKit products — the Figma plugin and Kitana Lite,
the brand review agent. One account, one subscription, one credit balance.

A **credit** is one brand review of up to 10 assets. Template authoring and
export do not cost credits and never have.

### Free
- Unlimited templates
- 50 template exports per month
- PNG/JPG format
- 1 brand kit
- 2 review credits, one-time — it does not renew
- Brand review inside the plugin, spending those same credits

### RepliKit Pro ($39.99/month)
- Everything in Free
- 20 review credits per month
- Pre-export brand gate in the plugin — the check that runs before work leaves the file
- Brand review from the web, Slack and MCP as well as the plugin, on one balance
- Extra credits at $2.50 each (10-credit pack $25, valid 12 months)

### Team and Enterprise
Not published yet.

## Target Audience

### Primary
- Companies with 50-200 employees (SaaS, DTC, media, agencies)
- Teams with 2+ designers and 5+ marketers
- Organizations with strong brand identity and high content volume

### Use Cases
- **Marketing teams** — Scale campaign asset production without bottlenecking designers
- **Global teams** — Localize content across markets while maintaining brand consistency
- **Design agencies** — Give clients self-service template access for routine updates
- **Social media teams** — Rapid content generation for multiple platforms

### Decision Makers
- Heads of Marketing, CMOs, VP Design, Creative Directors

### Signals of Good Fit
- Advertising spend $5k+/month
- 2+ campaigns per month
- Design bottleneck causing missed deadlines
- Multiple platforms/channels requiring formatted content

## Vision: 7-Step Creative Pipeline

RepliKit is building toward a complete creative operations pipeline:

1. **Design** — Templates + AI assets (built)
2. **Share** — Team distribution (built)
3. **Govern** — Brand rules enforced (built)
4. **Review** — AI brand review: live as Kitana Lite (https://kitana.replikit.ai)
5. **Export** — Multi-format output (built)
6. **Measure** — CMS + ad platform data integration (planned)
7. **Improve** — Data-driven creative iteration (planned)

## Competitive Positioning

### vs Canva
RepliKit offers designer-grade governance and enterprise trust. Canva is self-serve design; RepliKit is controlled automation.

### vs Figma Buzz
RepliKit goes beyond templates — includes AI review, analytics, multi-format export, and multi-platform support. Figma Buzz covers steps 2-3 of the pipeline; RepliKit is building all 7.

### vs Frontify / Bynder
RepliKit is simpler, more affordable, and focused on the template-to-export workflow rather than full DAM.

## Technical Details

- Stack: React 19, TypeScript, Figma Plugin API, Next.js auth server, Firebase backend
- Plugin Size: 7.2MB
- Export Formats: PNG, JPG (PDF for Pro+)

## Parent Company

RepliKit is built by RepliHaus Inc., a creative automation studio.
- RepliHaus: https://www.replihaus.com
- Sister product: ShaderRender (https://shaderrender.com) — AI-powered 3D material engine

## Contact

- Email: hello@replikit.ai
- Founder: hey@seun.design
- Website: https://replikit.ai